The Challenge of Renewal and Evolution

GOOD PROTEINS FOR EVERYONE

Sustainability, animal welfare, and access to high-quality protein-rich foods: the rapid changes of a constantly evolving world require companies to take on new responsibilities to safeguard the future of upcoming generations and contribute to environmental preservation.

Our Identity

Purpose

Feeding the communities of today and tomorrow with good proteins for all, taking care of the ecosystems of which we are part.

Vision

Being the most sustainable and innovative Italian protein company, leveraging our supply chain culture.

Mission

Generating shared value through the evolution of branded protein offerings and integrated supply chains, guaranteeing the quality, goodness and accessibility of our products to promote the well-being of people, the environment and animals.

Values

Care

Care is the fundamental element, the beating heart of our journey, the value from which everything begins. It is an inward care, towards the people at Amadori, for whom we are committed to creating a psychologically and physically safe environment where everyone can choose to express themselves freely. Care means organisational well-being, attention to the needs of individuals, and conscious management. But care also has another face: that turned to the outside world, towards consumers, partners and the territory. It is the commitment to building and cultivating authentic, solid and lasting relationships. Care is the first step in making every community really work.

Community

Amadori is a community. A concept that embodies the theme of banding together and volunteerism: we refer to a group of people who share purpose, mission and values. The evolution of the concept of family. Our community has deep roots and an eye on the future, it is “projected” and “extended”. Extended not only in time, but also in space: we embrace the multiculturalism of the 10,000 people of Amadori from over 100 countries who live beyond the company perimeter. Thus, our purpose is a clear reference to nurturing the communities of today and tomorrow.

Impact

Impact is a concrete value, which invites us to reflect on the consequences of each of our choices. Every action we take has an effect: economic, social, environmental. The impact concerns all levels of the company and affects every element of our ecosystem, both internal and external. It is the value that helps us to keep everything “standing” in a healthy and profitable way. More pragmatic than others, but essential for building a responsible and sustainable business. Impact is our constant reminder to make conscious choices.

Future

The future is our look ahead. Amadori is a company with a great past, built on tradition and solid roots, but the future is where we want to go. Today we invest in new areas, such as vegetable proteins and other innovations, to respond to what will be needed tomorrow. We want to be a company that is capable of building new opportunities, without ever forgetting our territory and our history. For us, the future is diversity and differentiation. A value that is linked to our history with an “e”: we are a company with roots and branches, with an important past and a future to build.