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A solid path of growth


When planning our Mission and Vision, we wanted to flesh out the ideas that will guide our strategic and operational decisions in the coming years, outlining the route that Amadori will follow to lead the company into the future.

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 Company values

The Mission defined Amadori's reason for existence and the activities it intends to pursue.  

The Vision represents the company's profile within the reference market in the medium and long term.


To satisfy consumers' evolving tastes and food culture daily with the healthiest, most innovative and tasty white, pink and green protein-based foods, following an integrated supply chain approach and safeguarding the well-being of people, animals and the environment.


To be recognised as the most sustainable, complete and creative Italian culinary system based on white, pink and green proteins.