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PARENTS AND POULTRY
Francesco Amadori was born in Borgo Paglia, a small village near Cesena, in the heart of the Romagna region. After completing vocational training school, he begins to work with his parents Agostino and Ondina in the commercialisation, on a local level, of poultry and farmyard birds. |
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THE BOOM YEARS
Around the middle of the 1950s, Francesco Amadori and his brothers Arnaldo and Adelmo decide to start their own farming activity.
THE EXPANSION
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After consolidating the farming phase, Francesco Amadori and his brothers decide to move on to the industrialization phase, with the construction of the first feed mill (1965), the first hatchery (1966) and the first slaughtering plant (1968). Their aim is covering the whole production cycle.
The activity keeps on growing in the 1970s and in 1973 Francesco Amadori is awarded the Mercurio d'Oro, the prize given to those entrepreneurs that emerged during Italy's economic boom. Amadori products start to be distributed on a national level and a second production structure is set up in the Abruzzo region, where the entire processing cycle (free-range farms, hatcheries, feed mills, slaughtering plants and distribution plants) is completed in 1981. 
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COMMUNICATION
The 1980s witness an important step forward: the brand name Amadori start its consolidation process with the first advertising campaigns and the first typical products of the food-processing industry appear. With the new plants for the production of breaded products and sausages, Francesco Amadori widens the range of his products. At the same time, the brand is exported outside Italy.
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In the 1990s Francesco Amadori starts to appear in his advertising campaigns and puts his signature on the quality of his products with the now well-know saying: 'Francesco Amadori's word of honour'. In May 2002 Francesco Amadori receives the title of 'Cavaliere del Lavoro' from the President of the Italian Republic Carlo Azeglio Ciampi.
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ITA 
EN 
